Documenting the American South


Going to the Show


80 Pollock, New Bern, North Carolina

Dates of Operation 4/13/1911* - unknown
Performance Types illustrated songs , movies , vaudeville
Capacity 700
Racial Policy segregated (1917*)
NotesOpening night was standing-room-only, with 900 people in attendance (New Bern Weekly Journal, April 14, 1911, p. 1); illustrated songs introduced in early August 1911 (ad, New Bern Daily Journal, August 9, 1911, p. 4); hosted "Firemen's Night" on August 20, 1913, inviting every fireman in the city's four fire companies (New Bern Daily Journal, August 21, 1913, p. 1); in 1917 managers announced plans to donate one day's receipts each month to the local branch of the Red Cross (Morning New Bernian, June 20, 1917, p. 5); managers' contract with Goldwyn Film Company to show films was confirmed on December 11, 1917 (article, Daily New Bernian, December 12, 1917, p. 8); mail order ticket service available (New Bernian, December 5, 1926, p. 4); built as a theater, with blacony - double wide, with a restaurant next door. Em; half of balcony reserved for blacks (1917)
Building Notesprior to opening was referred to as Blade's Theater; AKA Athens Show Shop (New Bernian, April 19, 1919, p. 2); permanent structure built in November 1910 on empty lot at back of Elks Temple (site of second Bijou location) (Short passing events, New Bern Daily Journal, November 1, 1910, p. 4); steel ceiling (Short passing events, New Bern Daily Journal, March 2, 1911, p. 4) "Ben Hur" drop curtain (New Bern Weekly Journal, April 14, 1911, p. 1); equipped with "two of Edison's latest Kinetoscopes" (New Bern Daily Journal, August 27, 1913, p. 1); 20 large fans (New Bern Daily Journal, August 8, 1913, p. 1); nearest seat is 25 feet from the screen (New Bern Daily Journal, September 24, 1913, p. 5); Kinetophone about to be introduced (New Bern Daily Journal, December 7, 1913, p. 1); mirror screen installed (Morning New Bernian, January 13, 1917, p. 5); theater closed for three days when typhoon cooling system was installed on roof (Morning New Bernian, April 22, 1917, p. 6); box seats (Morning New Bernian, July 1, 1917, p. 5); renovations add 16 ft to rear of theater to add extra dressing rooms (Morning New Bernian, August 29, 1917, p. 1); balcony, listed as Athens Show Shop (City Directory, 1920-1921); 15-ft. tall drapes added, trellis work and footlights added (New Bernian, July 22, 1928, p. 8); talkie equipment improved in 1929 (New Bernian, September 12, 1929, p. 3)
Associated Persons
Associated Organizations

Newspaper Clippings

  1. Short passing events - New Blade's Theater
    New Bern Daily Journal - 11/1/1910
    Tags: name change; proposed theater; vaudeville
  2. Short passing events - Blade's Theater opening delayed to due ongoing construction
    New Bern Daily Journal - 12/16/1910
    Tags: proposed theater
  3. Short passing events - Athens is said to be the name
    New Bern Daily Journal - 1/8/1911
  4. Opening of the Athens
    New Bern Weekly Journal - 4/14/1911
    Tags: architect; fire; manager; music; opening notice; program change; seating capacity; vaudeville
  5. Buster Brown and 'Tige' Entertains - Athens - promotion
    New Bern Weekly Journal - 12/15/1911
    Tags: children; music; promotions; public appearance
  6. Thomas Edison Thought First of Kineolphone [Kinetophone] - Athens
    New Bern Daily Journal - 12/7/1913
    Tags: minstrel shows; promotions; sound films; vaudeville
  7. "Natural Color Picture Shown Here" - Athens
    New Bern Daily Journal - 1/4/1914
    Tags: color films; film title
  8. Extra Special Feature in Four Reels To-Day - Athens
    New Bern Daily Journal - 3/3/1914
    Tags: admission price; color films; feature film; film title; hours of operation; vaudeville
  9. Athens Orchestra Proving Popular
    Morning New Bernian - 10/7/1916
    Tags: music
  10. Musical Comedy at Athens Next Week
    Morning New Bernian - 10/8/1916
    Tags: notable; vaudeville
  11. Election Returns Tonight - Morning New Bernian
    Morning New Bernian - 11/7/1916
    Tags: admission price; hours of operation; ladies and children; non-theatrical venue
  12. Athens to install new movie machines
    Morning New Bernian - 1/18/1917
    Tags: music; renovation
  13. " 'Joan the Woman' here only one day" Athens
    Morning New Bernian - 7/3/1917
    Tags: film title; hours of operation; manager; program change
  14. Five reel feature at Park tonight - Ghent Park
    Morning New Bernian - 7/19/1917
    Tags: feature film; film title; open-air screening; ventilation
  15. Temple of the Motion Picture - Masonic
    Morning New Bernian - 11/16/1917
    Tags: admission price; balcony, racially segregated; birth of a nation; film title; hours of operation; newsreels; racial policy
  16. The Athens - Margy Southwell Stock Co.
    New Bern Daily Journal - 12/1/1917
    Tags: admission price; racial policy; vaudeville
  17. 'Dangerous to Men' - Athens
    Morning New Bernian - 8/29/1920
    Tags: film title
  18. 'Are you fit to marry?' - Athens - gendered screenings
    Morning New Bernian - 9/21/1920
    Tags: film title; men only screenings; morality; women only screening
  19. Show Shop Today - Athens
    New Bernian - 4/14/1922
    Tags: admission price; film title; hours of operation
  20. 'Toll of the Sea' Show Shop Monday - Athens
    New Bernian - 6/6/1923
    Tags: color films; film title
  21. Colored films are now a reality - Athens
    New Bernian - 6/12/1923
    Tags: color films; film title
  22. Athens - Ad - alias
    New Bernian - 12/5/1926
    Tags: admission price; alias; balcony; drugstore; film title; manager
  23. Weekly Program Show Shop - Athens
    New Bernian - 4/29/1928
    Tags: film title; program change
  24. 'One Mad Kiss' - Masonic
    New Bernian - 9/4/1930
    Tags: film title; fire; notable