Documenting the American South


Going to the Show

Plaza Theatre

6 Biltmore Ave., Asheville, North Carolina

Dates of Operation 1924* - unknown
Performance Types movies
Capacity 1000 (1926*)
Racial Policy segregated
Descriptionmatinee performances Wednesdays and Saturdays at 2:30 pm. nightly performances at 8:20 pm. admission prices: white patrons- 55, 75, and 99 cents. matinee: 30 and 55 cents african american patrons- 30 and 50 cents. matinee: 30 cents.
Noteshad balcony, ad in Ashevile Citizen, May 28, 1924 advertised for "colored balcony"
Building Notesbalcony and stage (Sanborn Fire Insurance Map, 1925, p. 8); street address shown as 6 Biltmore Ave. (Asheville Telephone Directory, 1930, p. 34)
Associated Persons
Hannon, J.T. manager (1927*)
Associated Organizations

Newspaper Clippings

  1. Plaza Theatre - Ad - racial policy
    Asheville Citizen - 5/28/1924
    Tags: admission price; balcony; balcony, racially segregated; film title; hours of operation; racial policy
  2. Majestic - Ad - A Sparkling Musical Comedy and Vaudeville Treat The "Honeymoon Limited"
    Asheville Citizen - 4/15/1926
    Tags: film title; hours of operation; music; vaudeville