Documenting the American South


Going to the Show


301-303 S. Elm, Greensboro, North Carolina

Dates of Operation 11/30/1916* - 9/1923*
Performance Types movies , vaudeville
Capacity 1200 (1918*)
Racial Policy segregated (1916*)
Notesupdated opening date and racial policy from information found in opening announcement; also added seating capacity as indicated in ad on 3/24/1918; updated closing date--Orpheum's opening announcement in Sept. of 1923 says was formerly the Isis.blacks entered from washington st. as stated in article in Greensboro Daily News 11/29/16 article. eeb 5/29/08; beginning June 11 1922, the Isis only opened Saturdays to play pictures, eeb 6/10/08
Building Notesbalcony
Associated Persons
Craver, J. B. unknown
Associated Organizations
Broadway Amusement and Investment Co. unknown (1918*)
Isis Theater Co. unknown (1917*)
National Theatres, Inc. unknown (1922*)
Virginia-Carolina Amusement Co. unknown (1920*)

Newspaper Clippings

  1. Isis - Ad - opening notice
    Greensboro Daily News - 11/29/1916
    Tags: admission price; band or orchestra; feature film; film title; hours of operation; ladies and children; opening notice
  2. New Isis Theater Opens Thanksgiving - racial policy
    Greensboro Daily News - 11/29/1916
    Tags: admission price; balcony, racially segregated; feature film; film title; hours of operation; opening notice; racial policy; separate entrance
  3. Elm - Ad - closing notice
    Greensboro Daily News - 3/24/1918
    Tags: balcony, racially segregated; band or orchestra; closing; feature film; film title; ladies and children; manager; music; newsreels; program change; racial policy; seating capacity; vaudeville; WWI
  4. Orpheum - Ad - opening
    Greensboro Daily News - 9/2/1923
    Tags: hours of operation; name change; opening notice; program change; vaudeville