Documenting the American South


Going to the Show


119 S. Elm, Greensboro, North Carolina

Dates of Operation 10/5/1914* - 4/1/1919*
Performance Types movies
Capacity 700 (1918*)
Racial Policy
NotesNOTE: From information in Greensboro Daily News on April 13, 1919, it seems the Piedmont did not close, but simply changed its name to the Victory as part of remodeling.eeb 6/4/08 updated opening date from opening announcement; added seating capacity as indicated in ad on March 24, 1918; Added Sam Craver and N.C. Nelson as managers as indicated from newspaper article on 11/5/1914. eeb 6/4/08
Building Notes
Associated Persons
Craver, J. B. unknown
Craver, Sam W. manager
Nelson, N.C. manager (1914*)
Associated Organizations
Broadway Amusement and Investment Co. unknown (1918*)
Craver Amusement Enterprises unknown (1917*)
Piedmont Amusement Co. unknown (1915*)

Newspaper Clippings

  1. Piedmont - Ad - opening notice
    Greensboro Daily News - 10/4/1914
    Tags: company; hours of operation; music; opening notice; vaudeville
  2. The New Piedmont Open In Blaze Glory
    Greensboro Daily News - 10/4/1914
    Tags: admission price; hours of operation; manager; music; opening notice; program change; vaudeville
  3. Sam Craver Leaves For Columbia, S.C. - proprietor of Elm, Piedmont and Ottoway
    Greensboro Daily News - 11/5/1914
    Tags: change in owner; manager; vaudeville
  4. Elm - Ad - closing notice
    Greensboro Daily News - 3/24/1918
    Tags: balcony, racially segregated; band or orchestra; closing; feature film; film title; ladies and children; manager; music; newsreels; program change; racial policy; seating capacity; vaudeville; WWI
  5. At the Victory - opening notice
    Greensboro Daily News - 4/13/1919
    Tags: film title; opening notice; renovation