Documenting the American South


Going to the Show


22 North Union Street, Concord, North Carolina

Dates of Operation 6/19/1939* - 1977*
Performance Types movies
Capacity 1000
Racial Policy
DescriptionAdmission: Mon-Tues matinee: 25 cents; Night: 30 cents; Wed-Sat Matinee: 20 cents; Night: 25 cents; Children 10 cents fire protection. color scheme and asthetics attractive to women, Paul McClure- projectionist.
NotesTheater designed for both movies and live performance with a deep stage and dressing rooms. Racially segregated with a separate entrance for African American patrons on the left side of the building leading to a balcony with separate toilets and a small box office. Balcony divided but not physically separated. Only one staircase served the balcony so the segregation of the balcony is unknown. Newspapers and ads do not indicate the theater’s racial policy. Opening date: June 19, 1939. Theater received by the town’s mayor.
Building NotesWestern Mirrorphonic sound, aids for hard of hearing, 3,000 newly installed electric lights, air conditioning. Fireproof Designed by Erle Stillwell
Associated Persons
Austell, David B. manager
McGill, Neil manager
Morgan , William M. manager
Purnell , Malcolm L. manager
Stillwell, Erle architect
Associated Organizations
North Carolina Theatres, Inc unknown