Documenting the American South


Going to the Show


209 West Avenue, Lenoir, North Carolina

Dates of Operation 3/2/1941* - unknown
Performance Types movies
Capacity 855
Racial Policy
Descriptionmirrorphonic sound Admission: Matinee - main floor, 28 cents; balcony 15 cents Night - main floor, 39 cents; balcony 28 cents Wednesday-Saturday Main floor 28 cents Balcony 15 cents Saturday late show 28 cents children 10 cents anytime
NotesSpecial Saturday matinee for children-admission 10 cents. Art Deco style with white stucco facade. 855 seat capacity, 522 auditorium, 333 balcony. seperate entrance for African American patrons with a racially segregated balcony ( seperated by a gate). Entrance to balcony for white patrons is on the left and African Americans on the right. There is no mention of the racial policy in press reports.
Building Notesbalcony projection booth is fireproof air conditioned hard of hearing aids location estimated from current address location. The Center Theater appears in Lenoir city directories from 1943 to 1968 listed at 209 West Avenue. No directories are available after 1968 until 1993, when the Center Theater is listed at 1011 West Avenue NW.
Associated Persons
Austell, Dan W. manager
Farmer, Arthur V. manager
Holloway, Imla C. manager
Stillwell, Erle architect
Associated Organizations
Lenoir Theaters, Inc. unknown