Documenting the American South


Going to the Show

Center Theater

117 South Elm Street, Greensboro, North Carolina

Dates of Operation 8/1/1941* - 1981*
Performance Types movies
Capacity 768
Racial Policy
Descriptionprices: matinee- 38 cents, night and sunday- 48 cents. organ, hearing aids. mezzanine and balcony.
NotesTheater site used as a movie theater since 1914 and renamed the Piedmont, Victory, and Imperial Theaters. small facade because it was shared by other store fronts. modern facade. 450 seat auditorium and 310 seat balcony. Theater designed to accomodate African Americans with a segregated balcony; second entrance to one side. Mayor Ben Cone was present at presentation of the theater. Don Mathis will play the organ for the first week. 500 red roses given out to all of the ladies on opening day. shoppers checking service for women who are going shopping and want a place to hold their packages while they are at the movies.
Building Notesair conditioned, technicolor picture, "daylight" glare absorbing screen, " voice of the theatre" true to life sound reproduction, self raising seats staggered. "no draft" ventilation. Motiograph-Mirrorphonic sound, hard of hearing aids
Associated Persons
Dobbins, Carl C. manager
Stillwell, Erle architect
Associated Organizations