Documenting the American South


Going to the Show


138 Sunset Avenue, Rocky Mount, North Carolina

Dates of Operation 6/12/1937* - 1979*
Performance Types movies
Capacity 1032
Racial Policy
DescriptionAdmission: 25 cents matinee, 30 cents night, children 10 cents Open 1-11 daily, except Sundays: 2, 4, and 8 (?) pm
NotesErle Stillwell's third NC theater. seating capacity- 1000 seats. interior was in a spanish "atmospheric" style. small ceiling lights simulated the night sky. John Eberson was one of many American arcitects famous for the "atmospheric" style. imitated historical and architectural styles of mostly European palaces and buildings. Stillwell would later turn towards the art deco/modern style. Theater seen as a gift to the town of Rocky Mount. Hal Orr-manager oversaw other two theaters in the town the Lyric and the Carolina.
Building Notesmirrorphonic sound Brinkert projectors
Associated Persons
Andrews, Robert W. manager
Bullock, Don owner
Carver, James D. manager
Orr, Harold S. manager
Stillwell, Erle architect
Stone, Charles Ervin manager
Street, Martin L. manager
Thompson, Ronald J. manager
Associated Organizations