Documenting the American South


Going to the Show

Victory Theatre

103 S. Main, Salisbury, North Carolina

Dates of Operation 11/28/1918* - unknown
Performance Types movies
Capacity 900 (1918*)
700 (1926*)
Racial Policy segregated (1918*)
Notesbalcony reserved for blacks (1918)2008/12/06 kgl I modified opening date based on an article and ad in the Salisbury Evening Post
Building NotesFormerly the Main, Manager C. L. Welch expanded the theater to twice its original size with "a screen at the rear with elevated floor…new seats of the latest opera pattern…splendid seeing from any section of the large audtiorium and balcony. The lobby just inside is large and well arranged, and the entrance for white people remains as heretofore, while the entrance to the balcony, which is set aside for negroes, is from a side stairway leading from the south end of the front. Negro peoples purchase tickets at the head of this stairway and do not come in contact at all with the white patrons." 300 seats in the balcony and 600 in the main auditorium (SalisburyEveningPost_1918-11-27_Theater1.tif); American Fotoplayer installed (SalisburyEveningPost_1919-3-29_Theater.tif)
Associated Persons
Owen, R. L. decorator
Welch, C. L. proprietor
Associated Organizations


Newspaper Clippings

  1. Handsome New Theater to Open - Victory Theater
    Salisbury Evening Post - 11/27/1918
    Tags: balcony, racially segregated; manager; racial policy; renovation; seating capacity; separate entrance
  2. Opening Program Thanksgiving Day and Friday: 'M'Liss' - Victory Theater
    Salisbury Evening Post - 11/27/1918
    Tags: film title; racial policy
  3. Victory Theatre's Fine Instrument
    Salisbury Evening Post - 3/29/1919
    Tags: manager; music; notable
  4. We give them - merchants trade week tickets on Ford car
    Salisbury Evening Post - 6/12/1922
    Tags: promotions

City Directories

  1. City Directory of Salisbury, N.C., 1919-1920.
    unknown publication - 1919